How to Build a Strong Company Culture

Building a company that employees can be proud of is not an easy task. It takes time and effort to build a strong culture within your office. By working hard to bring your employees together, you can build a stronger team and increase employee retention. Here are some easy ways to create your own company culture.


Set Employee Expectations Early

Establishing who you are and what you believe in as a company is important. If you want yourcompany culture to be strong, this means establishing these beliefs with your employees as early as possible. Write out the things that your company believes in and post them on a sign for all of your employees to read. When you conduct interviews or do job training, point the sign out and go over each bullet point with your new hire.


In-Office Branding

Having a consistent environment is important for any company. When you reinforce your brand in the office, you are also reinforcing it with your employees. Don’t keep a plain office. Spice things up a little by painting an accent wall in a color that matches your logo or frame old advertisements to decorate the walls. Include logos on the front door, name plates and more to ensure that people always know who they are working for. This will not only keep them in a work state-of-mind, it will also help prevent boredom, especially if your employees are doing repetitive tasks.


Plan Events

Hosting off-the-clock events for your employees can be a great way to connect with them. Even if you don’t want to plan a mountain retreat, spa day or company picnic, there are still several events you can host throughout the year. Potlucks are popular among offices because they encourage interaction and can be a great way to unwind during a break. Because they are held at the office you don’t have to worry about someone getting left out. If any event is out of the question, it is okay to think smaller. Sometimes “crazy sock day” can be the talk of the office for weeks.


Treat Your Employees with Respect

Many modern companies forget that without their employees, their operation falls apart. One of the easiest ways to increase employee retention is to respect your workers as much as possible. Recognize them for a job well done and thank them when they go above and beyond to help you. Respectful employers are a sign that a company is strong and has a strong culture.


Praise Individuality

While your office should be consistant and have rules, you should also encourage your employees to show a little personality. Encourage them to keep family pictures in their cubicles or change the background on their computer. Offer your employees genuine compliments when they talk about something personal. The more you treat your employee like an individual, the more they will see themselves as part of the team.


Host Morning Meetings

Morning meetings are more than a way to delegate tasks for the day. They can be a great opportunity to show off your company culture and make your employees feel good about themselves. For example, announcing a birthday or anniversary can be a great way to recognize an individual. You can also use the time to perform small team-building exercises or reiterate your expectations. Either way, this opportunity should not be wasted.


Building a company culture doesn’t have to be a difficult chore. With the right amount of effort, you can build a company that people are proud to work for. To learn more about company culture and branding, please contact us today.